Winky Lux secured a majority investment by private equity firm CORE Industrial Partners (CORE), marking a significant milestone for the brand that will provide resources to accelerate growth and expand market reach.WHO: Launched in October 2015, Winky Lux was founded by beauty outsiders Natalie Mackey, who worked in fashion, and Nathan Newman, who came from consumer electronics. Winky Lux has rapidly gained recognition for its playful products with a focus on innovation, inclusivity, and sustainability. CORE is a private equity firm with more than $1.58 billion in total limited partner capital commitments across four funds investing in North American lower middle-market manufacturing, industrial technology, and industrial services businesses. With offices in Chicago, Austin and Cleveland, CORE’s team comprises highly experienced former CEOs and investment professionals with shared beliefs, deep experience, and a demonstrated track record of building market-leading businesses.WHY: The investment allows Winky Lux to fund the expansion of both its digital and brick-and-mortar retail channels, leveraging CORE’s strategic guidance and operational support.IN THEIR OWN WORDS: Natalie Mackey, CEO and co-founder of Winky Lux, commented, “Joining forces with CORE is an exciting next step for Winky Lux. This partnership enables us to meet customer demand, scale our operations, maximize existing retailer partnerships with Target, Ulta Beauty and Shoppers Drug, and reach new heights in product innovation. We’re confident CORE’s experience and resources will help us achieve our long-term goals while staying true to our brand values of joy and creativity.